Twitter demographics

http://www.fastcompany.com/1646469/twitter-a-human-seismograph-measuring-the-world

Twitter Demographics

While the following demographics reveal the segments of people using Twitter, as marketers, business professionals, and brand managers, pay closer attention to the “interest graphs” interwoven within the network. It’s how Twitter is basing its advertising architecture and its focus on psychographics over demographics is aligned with the dynamics of social media in general.

In the “Age of Social Networks,” the average age of a Twitter user was revealed as 39. Now we learn that 38% of Twitter users are age 35 and older with the greatest concentration of users falling between 25 to 34. And, as we already know, in Twitter, Social Media, and now mobile social networking, women rule.

If You Tweet Away, I Will Follow…

For businesses looking to engage in the conversation, Twitter is proving to be a means to connect the dots. For those brands that can effectively listen, respond, and also spark clicks to action, they will weave a rich network of invaluable touchpoints for customer acquisition and retention. According to the survey, Twitters users are more than likely to follow brands in companies at profound levels when compared to other social networks. In Twitter, 51% responded yes whereas 84% responded no when compared to all social network users.

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